This project involved creating a brand identity for a dog-walking and pet-sitting company, ensuring every element reflected its personality and resonated with its audience. After establishing a cohesive visual identity, I created a promotional event, the ‘Wellness Walk’, which featured branded ‘Tail’ products in a dog park giveaway to promote pet wellness. An Instagram feed layout was then designed to highlight the strong relationships between dog walkers and pets, as well as promotional ads. An ad campaign follows this trend, following the brand’s identity and core values in promotional material.