This project involved creating a brand identity for a dog-walking and pet-sitting company, ensuring that across channels, the brand’s personality was reflected and resonated with its targeted audience. After establishing a cohesive visual identity, I created a promotional event, the ‘Wellness Walk’, which featured branded products in a dog park giveaway to promote pet wellness. An Instagram feed layout was then designed to attract new consumers, focusing on awareness, consideration, and conversion. An ad campaign follows this trend, following the brand’s identity and core values.